An experiment conducted by Chris Breaux, from Chartbeat, a company active in the field of web statistics analysis, showed that there is a direct relationship between the time spent on a web page and the degree of agreement (agreement) of users with that text. The study was conducted at the end of last year on 1000 users through the online tool Amazon Mechanical Turk.
The purpose of this study was to investigate and determine how reading time affects text comprehension, text analysis. For this purpose, the respondents were exposed to visit a site with controlled information and then questions were asked to the users. The questions were about understanding the idea reflected in the texts, the details that appear at the beginning, middle and end of it and their personal position about the material published on the pages.
When respondents were asked about a page that contained information about international politics, those who spent more than a minute on the page were more likely to agree with the content published by the author (48%) than those who spent less than 15 minutes. They showed seconds. Statistically, the longer the time spent on the page (reading time of the same article), the disagreement with the author's opinions and analyzes decreased (from 22% to 11%) and the position of those who did not take sides in this matter also decreased slightly ( of 45% for less than 15 seconds). to 41% for more than one minute).
Breaux cautions that the study is inconclusive, as readers who share an opinion may be more inclined to read material that confirms it. In any case, it allows us to draw a series of conclusions for each type of content:
Produce quality content in long format (with long reading time).
Create a text template that is divided into 15-second blocks for reading.
Introduce interesting and new elements in each of the blocks.
